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Content Marketing: how to generate more leads and close sales

SEO, Web Traffic, Website Performance /

Content marketing performs nine functions that help both B2B “business-to-business” and B2C “business-to-consumer,” marketers generate more leads and ultimately close more sales. Let’s explore them: 1. Define the specifications Content marketing can inform potential customers about the features, functions, and capabilities they should consider when buying a specific type of product or service. Readers will […]

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Why Your Website Needs Search Engine Optimization

SEO, Web Traffic, Website Performance /

Today’s consumers rely upon search engines to help them find whatever, from restaurant recommendations to B2B software providers. This means that whatever your business offers, your target audience is likely to search for services or products similar to yours on search engines like Google. If you want to attract them to your website, you need

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4 keys to Effectively Managing Your Website After Launch

Manage Website, SEO, Web Traffic, Website Performance /

After launch, your website needs to be carefully maintained to continue to function as it should. Don’t miss these four essential keys to effectively managing your website after launch. Central Elements of Your website Management Plan The document you create doesn’t have to be particularly elaborate. Even a simple Google doc that your entire team

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